H+M Try eco again

I say again, as i am sure they have tried this before- as did New Look. I remember an eco/organic range in New Look- basic jerseys in muted tones... not exactly hit sellers. Yet other brands such as Edun and People Tree manage to make Eco Fashion a huge success. What is the difference? Maybe that the high street are more concerned with fast fashion and making a quick buck.

Anyway, i digress! H+M are doing a new range named hte "Conscious collection", and have a celebrity endorsement- Vanessa Paradis.

Bit of an odd  choice i feel, although she was popular whilst younger, she is not a huge celebrity for H+M shoppers and isnt so much in the limelight, especially since split with Johnny Depp.

I do have to say though that the promotional photos i have seen so far have been beautiful, fingers crossed this range will sell well, and will be more fashionable than previous high street attempts at Eco- Friendly Fashion.

"The full collection will be available at H&M from end of March and will launch alongside a Conscious collection for Men."

Kayla xxx