H+M Conscious Exclusive

So i made a trip to London last week to do a bit of brand research for my university project. Of course i did a little shopping while out too.. it would be rude not to!

I hit Oxford Street and popped into H+M, they recently added another Conscious collection, part of their eco friendly range, fronted by Vanessa Paradis. I have to say usually i find highs street eco ranges to be very bland, as if they focused purely on making it eco, and ignoring the style completely. However this range was bright and bold, and although it wasn't to my taste, and wasn't a style i would wear, i could appreciate it and the range was very fashionable.

Then as i left the store i saw something that really grabbed me. In the window there was a big poster of the most gorgeous dress, and a sign saying that a few days later a new Conscious range would be launched, the Exclusive range.

These are a few pieces from the range

I first heard stirrings about this range a while back, when Michelle Williams was spotted wearing a h+M dress on the Red Carpet. Seemingly she was ahead of the game as it was actually apiece from this collection.

Ignoring the eco factor, these pieces are beautiful, so beautifully cutI with gorgeous sensual colours. So i have to say, i am super impressed that it is also eco friendly.

H&M’s Head of Design Ann-Sofie Johansson said: ‘For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.

What do you think about the range?

Kayla xxx